Maximise your brand’s impact with targeted ads on Amazon Prime Video

Amazon introduced advertising on Prime Video in the first quarter of 2024.

AMAZON PRIME VIDEO

The streaming service reaches 15 million UK households each month, with the majority of viewers - 81% - watching content on a TV screen. Prime Video viewers are 18% more likely to shop on Amazon compared to those who do not use the service.

We can combine the wide range of options we already use for targeting our Addressable TV plans with the Shopper Behaviour characteristics of Amazon Audiences.

This unique relationship shifts your engagement with viewers and influences them at that pivotal purchase point.

Persona

Segment audiences based on factors like family size, gender, education, age, and income to better tailor marketing efforts.

In Market

Target customers based on what they browse and buy, using category, subcategory, and brand filters.

Contextual

Use Amazon’s 40K+ product categories to show ads in places where shoppers are already looking for similar items.

Look-a-like

Find new customers by creating lookalike audiences that share similar traits with your existing buyers.

Lifestyle

Group audiences by their long-term shopping habits, such as premium buyers, budget shoppers, or repeat customers.

Retargeting

Re-engage website visitors who didn’t make a purchase by showing them relevant ads based on what they viewed.

Grow your business through Amazon Prime Video

You can benefit from TV’s brand building exposure in a far more targeted, cost-effective way than ever before. This is the beauty of Addressable. To find out more about how Addressable TV can help you grow your business