Unlock targeted TV advertising with ITVX's addressable solutions

ITVX launched in December 2022 and expanded rapidly.

ITVX SUPERCHARGE STREAMING

Far more than just a catch-up option for ITV viewers, ITVX is a vast, growing, streaming platform. And when it comes to catch-up, viewing habits are changing. ‘Mr Bates and the Post Office’ reached a much larger audience on ITVX than through its original linear ITV broadcast airing. This mass exposure captured the nation’s attention, drove pivotal attention in mainstream news and put the heart-breaking issues of this programme on the political agenda.

The quality and variety of content on offer gives us access to a huge audience with an ever-widening scope for addressable potential.

As users of ITV’s Planet V and Adlabs planning and data platforms, we maximise the addressable opportunities to ensure our clients get the most effectively, accurately targeted benefits of ITVx.

Grow your business through ITVX

You can benefit from TV’s brand building exposure in a far more targeted, cost-effective way than ever before. This is the beauty of Addressable. To find out more about how Addressable TV can help you grow your business